The paper is Spritz from Target. It has subtle little stripes which I like better than plain craft paper. (Don't buy the Spritz boxes though! They stink. Literally - they smell really bad.) I got the jute, hemp, cream colored burlap, and fabric at Hobby Lobby on the cheap. The tags are images I found on Google printed on watercolor paper.
We're keeping the boys presents under lock and key. Absolutely no peeking allowed - not even at the shape of the box, which might give it away. Noah's present had to be photographed in a different room, but it is one of the other ways that I wrapped this year. Just a loose version of this.
I'll be back tomorrow with a little bit more on the how to for the ruffley versions ...